ITANAGAR : The Brahma Kumaris, Itanagar, will launch the state-level ’10 Crore Addiction-Free Pledge Mega Campaign’ on August 2 as part of the nationwide vision of ‘Nasha Mukt Bharat, Nasha Mukt Arunachal’.
The programme will be held at 10.30 am at the Brahma Kumaris RajYoga Centre near Delhi Public School, Jollang.
Home Minister Mama Natung will attend the event as the chief guest, while Director General of Police Shiv Darshan Singh Jamwal will be the guest of honour. Senior government officials, police officers, social workers, educators, youth representatives, community leaders and members of civil society are also expected to participate.
The campaign is being organised under the nationwide All India Nasha Mukt Bharat Abhiyaan and Mission SPANDAN with the objective of strengthening public awareness against substance abuse and promoting a healthier, safer and addiction-free society.
According to the organisers, the initiative is supported by Memoranda of Understanding (MoUs) signed between the Brahma Kumaris and the Ministry of Home Affairs as well as the Ministry of Social Justice and Empowerment, Government of India, to promote coordinated efforts in awareness, prevention, community mobilisation, rehabilitation and social reintegration.
The campaign aims to encourage citizens to take a pledge for an addiction-free life and become ambassadors of positive change within their families and communities.
Highlighting the organisation’s approach, the Brahma Kumaris said the fight against addiction requires not only enforcement but also self-awareness, emotional resilience, value-based education, family support, positive peer influence and spiritual empowerment. Through RajYoga Meditation, the organisation seeks to promote positive thinking, self-discipline and inner strength.
Special emphasis will be placed on motivating the youth of Arunachal Pradesh to adopt a healthy, purposeful and addiction-free lifestyle.
The organisation has invited the public to participate in the state-level launch and join the pledge for a drug-free India and a healthier, addiction-free Arunachal Pradesh.

