ITANAGAR : The Brahma Kumaris, Itanagar, will launch the state-level ’10 Crore Addiction-Free Pledge Mega Campaign’ on August 2 as part of the national vision of ‘Nasha Mukt Bharat, Nasha Mukt Arunachal’.

The programme will be held at 10.30 am at the Brahma Kumaris RajYoga Centre near Delhi Public School, Jollang.

Home Minister Mama Natung will attend the programme as the chief guest, while Director General of Police Shiv Darshan Singh Jamwal will be the guest of honour. Senior government officials, police personnel, social workers, educators, youth representatives, community leaders and members of civil society are also expected to participate.

The campaign is being organised under the ongoing Nasha Mukt Bharat Abhiyan and Mission SPANDAN with the objective of strengthening collective efforts to combat substance abuse and promote a healthier, safer and addiction-free society.

According to the organisers, the initiative draws strength from Memoranda of Understanding (MoUs) signed between the Brahma Kumaris and the Union Ministry of Home Affairs as well as the Union Ministry of Social Justice and Empowerment, aimed at enhancing cooperation in awareness generation, prevention, community mobilisation, rehabilitation and social reintegration.

The campaign seeks to encourage citizens to take an addiction-free pledge and become advocates of positive change within their families and communities. It also emphasises the importance of self-awareness, emotional resilience, value-based education, family support, healthy lifestyles and spiritual empowerment in addressing substance abuse.

Through RajYoga Meditation, the organisation aims to promote inner stability, positive thinking and self-discipline, with a special focus on inspiring the youth of Arunachal Pradesh to adopt a healthy and addiction-free lifestyle.

The Brahma Kumaris has invited people from all walks of life to participate in the state-level launch and join the pledge for an addiction-free India and Arunachal Pradesh.