BOMDILA : The district-level launch of the ‘Gems of India – National Creators Initiative’ was held at the Deputy Commissioner’s Conference Hall in Bomdila on Monday, bringing together government officials, media personnel, YouTubers, bloggers and digital content creators from across West Kameng district.
Addressing the gathering, In-Charge District Information and Public Relations Officer (DIPRO) Lobom Tamin explained the objectives of the initiative and demonstrated the process of downloading the My WAVE OTT application, registration, video uploading, file-size requirements and content submission guidelines.
He urged participants to spread awareness about the initiative among aspiring creators who could not attend the programme and encouraged them to showcase West Kameng’s rich culture, traditions, tourism potential and lesser-known stories through authentic digital content.
Describing West Kameng as one of the country’s richest heritage districts, Tamin said creative storytelling could help bring national recognition to the district while preserving and promoting its cultural diversity.
Assistant Commissioner Pooja Sonam described the initiative as an excellent opportunity for young creators to showcase their talent while promoting the district through digital storytelling. She encouraged participants to document lesser-known traditions, cultural practices and local stories, while stressing the importance of authenticity and originality in content creation.
District Tourism Officer Tracy Thongdok highlighted various themes and subjects that participants could explore while creating content.
The programme was attended by Deputy Director of School Education Dr Ribbom Basar Gamlin, government officials, media representatives, YouTubers, bloggers and content creators.
The ‘Gems of India – National Creators Initiative’, a flagship programme of the Ministry of Information and Broadcasting, seeks to identify and promote emerging digital creators from every district of the country by providing a national platform to showcase local culture, heritage, tourism, talent and inspiring stories through short-form digital content.
The initiative offers cash prizes of ₹50,000 at the district level, ₹2 lakh at the state level and ₹5 lakh at the national level, providing creators an opportunity to gain national recognition for their work. (DIPR)
