Mingkeng Osik

PASIGHAT, AUG 19:

The facelifted Mahindra Scorpio-N was unveiled at Iconic Automobiles in the Saw Mill Area here on Tuesday, drawing automobile enthusiasts, customers and local dignitaries.

Bogong Banggo Kebang (BBK) president Basalung Jamoh attended the event as chief guest and spoke about his long association with the Mahindra brand as a customer. “I came here as a customer, not as a Chief Guest,” Jamoh said, emphasising the importance of maintaining a strong relationship between automobile companies, dealers and customers.

Jamoh appreciated the discipline and professionalism of the Iconic Automobiles team and its regular communication with customers regarding new vehicle launches and developments.

Recalling Mahindra’s journey in the Indian automobile industry, he highlighted the company’s contribution to developing vehicles suited to Indian roads and conditions. He referred to the launch of the Mahindra Scorpio in 2002 and the popularity of models such as the Scorpio, Bolero and Thar over the years.

Jamoh said Mahindra’s understanding of Indian customers and diverse road conditions had helped establish the brand among Indian motorists. He described the company’s journey as reflective of Indian engineering and aspirations.

He also stressed that customer service should extend beyond vehicle sales, with communication, discipline and after-sales support playing an important role in building long-term customer trust.

The Scorpio-N facelift was showcased as an evolution of the existing model while retaining the rugged character and road presence associated with the Scorpio name.

The event was also attended by Deputy Chief Councillor Kamin Lego, Councillor Rahul Tamuk and All East Siang District Students’ Union (ADISU) vice-president Bolen Pertin.

The programme concluded with appreciation for the efforts of Iconic Automobiles in strengthening its relationship with customers and the local automobile community.